Tips and Tricks
Basic tips when thinking about media planning:
Know your audience:
- Who they are
- Where they are
- What they read, watch, and listen to
Think about what you want consumers to remember about your organisation and focus on the key proposition.
Build a creative message that clearly delivers on that focus.
Cost effective brochures:
DL Brochures are ideal for publications with a small amount of information and are a cost effective option when posting. They are set up as an A4 folded to a final size of 100x210mm. Booklets with a final size of 100x210mm can also be produced by using this template.
DL brochures can be produced in full colour, two colour or one-colour depending on your audience and budget.
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