Tips and Tricks

Basic tips when thinking about media planning:

Know your audience:

Think about what you want consumers to remember about your organisation and focus on the key proposition.

Build a creative message that clearly delivers on that focus.

Cost effective brochures:

DL Brochures are ideal for publications with a small amount of information and are a cost effective option when posting. They are set up as an A4 folded to a final size of 100x210mm. Booklets with a final size of 100x210mm can also be produced by using this template.

DL brochures can be produced in full colour, two colour or one-colour depending on your audience and budget.

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