Portfolio

Some companies we have helped with media planning:

Amora Hotel Group (previously the Duxton)
Whitireia Community Polytech
Te Papa Museum of NZ
The Cotton Store
Banks Group of Companies
Tricom Securities
Arthritis Foundation
Computer Power Plus
Royal NZ Foundation of the Blind
Hospice NZ
Organics Aotearoa
36 Bottles
Film School NZ
Electricity Efficiency Programme Electricity Commission
Smart Payroll
Creative NZ
The Dowse Art Museum
City Gallery Wellington

Whitireia Community Polytechnic:

The brief was to develop a media campaign to reach a notoriously difficult youth audience. Our options were further complicated by the need to concentrate on regional reach, against an active competitor, and at a time of year when most other industry players also actively recruit.

Working with an innovative and forward thinking client and in conjunction with NZ Bus we developed a new distribution channel as part of our approach.

Concept:

Promotional hangers for interiors of buses, targeting the student age commuters who use the bus service in and around Wellington.

These hangers could be taken off the overhead hand rails or used to access the sms txt code to receive additional information on Whitiriea Semester 1 courses. Not only did the hangers elicit complimentary feedback from the public, it also proved to be a clean campaign for the bus company to run (no rubbish left in bus aisles).

To increase this reach we used billboard in a directional manner:

Plus regional TV with a call for response action through sms text message service. We also used bus 24’ exterior panels and small space interior side panels.

Royal NZ Foundation of the Blind

They say never work with Children or pets, but these puppies were just too divine not to use on a TV ad to raise awareness for the annual Royal NZ Foundation of the Blind - Red Puppy Appeal.

We integrated this Appeal with online, adshels and print and raised a record sum for this charity client.